Male cosmetics counters could hit department stores in five years

THE TELEGRAPH – Male make-up counters could become a reality within five years, the UK boss of L’Oreal has said, as it is no longer a taboo for the “selfie generation”.

In an interview with the Daily Telegraph, Vismay Sharma, the cosmetics giant’s UK managing director, said that demand for make-up among men was growing fast. CONTINUE READING